Ulysse Nardin

Anchored in the Swiss town of Le Locle, Ulysse Nardin’s brand includes many themes, one of which, the shark, is a strong metaphor: sporty, strong, and sleek. The company tasked Pacific Northern to create large-scale, three-meter shark sculptures for multiple store windows and a nine-foot shark for a plaza display for an event in China. The pieces were not to be replicas of actual sharks but to be a more sculptural, cubist form of a shark. This type of work was a new challenge for the Pacific Northern team, which was successfully implemented for this heritage brand.